Nama Mahasiswa: Amanah Nuraini Maritsa Aurelia Nismara Almadhea Aurely Tristina Azzah Lutfi Shafira Pramatya
NIM: 24081494130 24081494141 24081494152 24081494170 24081494247
Kelas: 2024I
Mata Kuliah: Design Thinking
Dosen Pembimbing: Ika Diyah Candra Arifah, S.E., M.Com., Muhammad Febrilian Dwi Syahputra, S.Kom., M.Kom.
Deskripsi Proyek
GROUP 7
Arthayana Indonesia is a comprehensive cultural platform designed to preserve and promote Indonesia’s rich heritage through digital innovation. Our mission is to transform cultural exploration from a passive experience into an active, immersive journey.
The Advertisement Concept:
The video follows the journey of a traveler seeking a deeper connection with Indonesia. Moving beyond typical tourism, the footage highlights the transition from “seeing” to “experiencing”—starting from a simple digital search to immersive activities like diving in pristine waters, visiting the majestic Borobudur Temple, and participating in local traditions.
Tautan Proyek/Video: Lihat Proyek
Tautan Laporan (PDF): Unduh Laporan
